Case Studies

PR Case Studies

Space Runners X Balmain Paris

Challenge

Space Runners sought to establish itself as a leader at the intersection of fashion, technology, and culture while building mainstream credibility beyond the Web3 space. With launches spanning Balmain collaborations, ABLO, and creator-commerce innovation, the brand needed strong media visibility across fashion, business, tech, and consumer outlets.

HJ-PR led strategic media outreach around product launches, funding milestones, partnership announcements, and cultural collaborations. We developed storylines that translated complex Web3 and AI concepts into accessible narratives for fashion editors, business reporters, tech media, and trend-driven consumer publications.

  • 190+ features secured across multiple campaigns, launches, and announcements.
  • Coverage achieved in WWD, Yahoo, MSN, FashionNetwork, Jing Daily, The Cool Hour, Unite.AI, and more.
  • Successfully elevated Space Runners beyond niche crypto media into global fashion, lifestyle, and innovation conversations.
  • Positioned the company as an early category leader in phygital products, AI-powered fashion tools, and creator-led commerce.

Magno Chocolates

Challenge

Magno Chocolates came to HJ-PR with the goal of securing seasonal press placements for its high-end chocolate line, including Advent calendars. Midway through the campaign, a new hero product the Knafeh Bar launched to buzz in the Middle East. We quickly shifted focus to maximize this moment, amplifying relevance and media interest. What began as a holiday sprint became a long-term engagement based on sustained results around V-Day and other key dates.

We implemented a holiday-driven media relations strategy targeting gift guides, consumer lifestyle, and culinary media. Our team pivoted messaging mid-campaign to spotlight the Knafeh Bar’s unique cultural appeal, leveraging trend momentum and positioning Magno as a standout in the premium chocolate space.

  • Ongoing campaign since September 2024.
  • 112 press hits across 5 months, with continued monthly coverage.
  • Featured in 20+ top-tier gift guides and outlets including Forbes, NBC News, New York Post, The Knot, and Hollywood Reporter.
  • Total reach surpassed 867 million, with 4.86M+ views and 2,500+ engagements.
  • The Knafeh Bar became a trending talking point in both luxury and cultural media circles.

Songs of Siren

Challenge

The founder of Songs of Siren sought to break into high-end fashion media, elevate brand authority, and gain traction among editors covering emerging labels. With a vision rooted in mythology and female empowerment, the brand needed credibility and presence in editorial spaces aligned with that ethos.

HJ-PR led a strategic press campaign timed around London Fashion Week, targeting national fashion titles, culture outlets, and online trendsetters. We refined messaging around the founder story and the label’s unique aesthetic, delivering personalized pitches and assets to fashion media gatekeepers.

  • 10+ features in 4 months, with press in Forbes, Fashionista, Fashion Network, and more.
  • Successfully aligned the brand with London Fashion Week coverage while also making a tremendous impact in the U.S. market through strategic placements and editorial buzz.
  • Positioned as a brand-to-watch across multiple fashion cycles.
  • Expanded brand recognition in both U.S. and U.K. fashion communities.

N'AMO Montauk & Village Bistro East Hampton

Challenge
HJ-PR was tasked with supporting the launch of two new restaurants in the Hamptons, N’AMO Montauk, and Village Bistro in East Hampton, through targeted and thoughtful press placements across key food and lifestyle news, as well as traveling guides.
Supported the launches with a consumer-based focus, inviting press to experience the restaurants first-hand and handling a large volume of outreach to generate significant press coverage. We organized opening events to introduce local writers and consumers to N’AMO Montauk and Village Bistro. After the initial openings, we planned for the rest of the year, ensuring coverage during key dates, including local holidays and community events.
  • Achieved a combined total of 94 pieces of press coverage in just 3 months.
    Overall audience reach of 300 million+.
  • Top tier press engaged, including; ELLE, Eater, Thrillist, Time Out, Forbes, Secret NYC, WWD, NYP
  • Managed  press & influencer events, including grand openings and summer tasting events.
  • Secured influencers with large followings to come and try the restaurants as well as securing features on their instagram minimizing cost
  • Assisted in securing features in local «Best New Restaurants» lists for both locations.

Grown Folks

Challenge
HJ-PR was tasked with supporting the launch of Grown Folks, a start-up in the beverage space, through targeted and thoughtful press placements across key beverage, lifestyle, and consumer news.
Supported the launch by highlighting the founder, Danica Dias, as a leader in the beverage space and generating significant press coverage. We focused on securing placements in key Southern California media outlets and engaging influencers with large followings to support sales across the region.
  • Achieved 40 pieces of press coverage in the first 3 months.
  • Overall audience reach of 100 million+.
  • Top tier press engaged, including; Forbes, NBC, Food Beast, etc
  • Supported sales growth across Southern California with increased brand visibility.

Sprayground

Challenge
HJ-PR was tasked with supporting Sprayground’s ongoing news stream with top tier PR placements around new launches, collaborations and business profiles.
We developed a bespoke media relations program focusing on national, consumer, lifestyle and business publications. We got product in the hands of the most influential journalists and influencers.
  • Press has included traditional print, online and seasonal gift guides, in target fashion, music and business publications.
  • Top tier business profiles, including New York Times, Los Angeles Times and Forbes.
  • Top tier fashion outlets, including WWD, MR Mag, HybeBae and TMRW.

Russian Standard Vodka

Challenge
HJ-PR was tasked with supporting the Russian Standard Vodka portfolio, including Russian Standard Original, Platinum and their ready-to-drink canned Moscow Mule cocktail, with an ongoing news stream and press cycle.
We developed a bespoke media relations program, targeted at national, local and consumer lifestyle press. We created bespoke PR packs of each liquor for top editors across key titles, ensuring the best product in hand, which sparked conversation and features. We also created a key date calendar, ensuring press hits for each date throughout the year.
  • Over 40 pieces of covers, averaging 4x a month of top tier press across digital and radio.
  • Overall audience of 600 million.
  • Top tier outlets, including Forbes, Town & Country, The Independent, Spy, InsideHook, Eater and Uproxx.

Gancia

Challenge
HJ-PR was tasked with constructing a 12-month strategy across PR, Influencer Marketing and Social Media, including press across national and local key states, a steady flow of paid influencer partnerships and creating a social media page from scratch.
We developed a 360 approach, ensuring alignment across all three elements of the program. We created a bespoke media program, targeting national, local and consumer lifestyle press. We created bespoke PR packs of each holiday for top editors across key titles as well as hyper-targeted influencers, ensuring the best product in hand, which sparked conversation, features and Instagram reels and posts. We also created a key date calendar, ensuring press hits for each key calendar date throughout the year. All of this work was reflected across social media.
  • Over 100 pieces of coverage, averaging x9 per month.
  • Overall audience of 750 million+.
  • 100+ UGC pieces.
  • Worked with over 50 different hyper targeted influencers in the wine industry.

VFC

Challenge

HJ-PR was tasked with supporting the launch of VFC into the US market through targeted and thoughtful press placements across key Vegan and Veggie news, as well as consumer and trade press.

Supported the launch with two main focuses, initially the trade launch, announcing the landing of VFC to supermarkets and restaurants, with a trade focused press release, as well as supporting their first ever Expo West with a private press and influencer event to introduce writers and consumers first hand to VFC. Once the brand started landing top listings in supermarkets, we began the consumer launch, where we created bespoke press boxes that included a selection of all three products VFC has to offer, with a discount code to purchase more. After the initial launches, we drew up a plan for the rest of the year, ensuring we hit let calendar dates, including Super Bowl Sunday, Memorial Day, July 4th, Thanksgiving, etc.

  • 4x pieces of press on average per month from top tier media.
  • Overall audience of 360 million+.
  • Top tier press engaged, including; AdWeek, Business Insider, Vox, MSN, The Manual and InsideHook, to name a few. 
  • 2x press & influencer events managed by HJ-PR, including Expo West and Expo East. 
  • Assisted in 1x listing for the brand at the famous ‘Pop Up Grocery’.

Beverly Rye Whiskey

Challenge

Beverly High Rye sought to break into the premium whiskey conversation, build national brand credibility, and gain traction among editors covering spirits, lifestyle, gifting, and luxury products. As a newer entrant in a highly competitive category, the brand needed consistent media visibility and trusted third-party validation to stand out.

HJ-PR led a long-term strategic press campaign focused on product storytelling, founder messaging, seasonal angles, and cultural relevance. We targeted spirits media, business outlets, lifestyle titles, and gift guide editors, delivering personalized pitches and assets to secure recurring coverage throughout the year.

  • 80+ features over 3 years, with press in Forbes, Food & Wine, Rolling Stone, Men’s Journal, Gear Patrol, Yahoo, AOL, and more.
  • Successfully positioned the brand within both whiskey industry media and mainstream consumer outlets through strategic placements and editorial momentum.
  • Secured recurring visibility across product launches, holiday gift guides, cocktail culture, and expert whiskey roundups.
  • Expanded national brand recognition and credibility in a crowded premium spirits market.

Event Management

Sprayground NYFW Runway Show

Challenge
HJ-PR were tasked with inviting and managing the guest list for Sprayground’s New York Fashion Week show, as well as gaining pre and post-event press coverage, and management of the red carpet.
Created a bespoke invite for the event and offered one-on-one interviews with the founder of Sprayground before and after the show. Ensured the guest list on the door, to seating guests on on the runway was a smooth process. Arranged Getty images to take images on the red carpet as well as the runway, offering them exclusivity on the event.
  • Press guests secured included; Forbes, OK! Magazine, New York Post, MTV, The Independent, BET, Daily Mail, Billboard, to name a few.
  • Celebrity and artists secured included; Cierra Ramirez (Good Trouble, HULU), Tati Gabrielle (You, The 100, Uncharted), Paloma Garcia-Lee (West Side Story), Lilia Buckingham (Hocus Pocus 2), Lucas Castellani (Castellani Show, Fox), Garrett Clayton (Hairspray), Bella Barbaro (Love Island USA Season 4), Kamryn Mickens (Love Island USA Season 3), Johnell Young (WuTang, Hulu), Dolores Catania (RHOBH), Arzo Anwar (Bravo TV Blood Sweat and Heels), Jason Cameron (Bravo TV Winter House), Chrissy Monroe (VH1 love and Hip Hop NY).
  • Press coverage secured included; Forbes, Daily Mail, Bloomberg, Indy100, OK! Magazine, New York Post, Hollywood Life, Associated Press, Yahoo!

Sprayground LA Pop Up

Challenge
HJ-PR was tasked with managing the event coordination for Sprayground’s 10-day pop-up, from start to finish.
For this project, we scouted many locations in LA, deciding on an open air basketball court in the middle of Melrose and Fairfax, where we worked closely with an LA-native artist to bring Sprayground’s design to life on the court. We secured x12 staff to rotate each day and help with stock, sales and activation assistance. We secured x5 activations for the court, with LA-owned brands, bringing more awareness and engagement to the pop-up, those activations included a dunk contest to win $1000 with local LA ballers, a Lowrider show and food trucks from popular Latino-owned companies, including Pink & Boujee.
  • Press coverage included; Hollywood Life, LA Weekly, LA Magazine, LAist, Baller Status and Hype Magazine.
  • X5 activations secured.
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